Activision’s Gweilo Greed: Call of Duty Sells Out With In-Your-Face Gun Ads, Valve Says “No Lah!”

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Oi, you all see this latest pok gai move from Activision? If you thought Call of Duty couldn’t get any more shameless, think again, la. These guys just shoved ads for paid gun mods and “premium” bundles right into the loadout screen. Not talking about some side menu, ah—right in your face every time you want to tweak your gun. Bro, this is a full-price AAA game, not some free-to-play gacha trash. You already dropped $60 USD (that’s like $600 HKD, can buy so many cha siu fan already), and still they want to suck every last cent out of you with pop-ups for $30 weapon kits. Wah, you think we all born to be ATM machines meh? But I need to pay the bills too, so here is our sponsor for today:

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The Loadout Screen Scam

Let’s break it down. Every time you go to build your loadout, there’s a big, fat ad for some “JAK Raven Kit” or whatever new pay-to-win nonsense they cooked up. Want to turn your semi-auto into full-auto? Simple—just pay up, no grind needed. Next patch maybe they just ask for your HSBC password straight, la. The UI is designed so you can’t even avoid seeing it. It’s like going yum cha and the waiter keeps shoving the bill in your face before you even order.

Community Rage: Everyone Flaming

You think gamers just sit there and take it? Nah, la. The whole community went nuclear. Reddit threads on fire, Discord servers all roasting Activision, even your boomer uncle on Facebook knows about this. Everyone calling out the nonsense—how can you charge full price and still treat players like cash cows? Some even say this is the most pok gai thing since Diablo Immortal’s “don’t you guys have phones?” moment.

And what does Activision do? Try to play dumb lor. They come out with some weak sauce excuse: “Oh, it was just a UI test, added by mistake.” Wah, you think we all F2P mobile peasants ah? Accident my backside. This is classic corporate gaslighting—push the limit, see if the outrage is big, then pretend it was a mistake if people go crazy. If nobody complained, you know they’d leave it there forever.

Valve & Steam: Still Got Backbone

But then, look at Valve and Steam. These guys actually got some backbone, not like those gweilo publishers who just want your money. Steam’s policy is clear: no forced in-game ads, no gating gameplay behind commercials, none of this mobile game rubbish. If your game tries to force ads or make you watch commercials to play, Steam just yeets you off the platform. Valve wants to keep games clean, not treat players like walking wallets.

They even updated their Steamworks documentation to make it super clear:

That’s what you call respect, la. Not like Activision, who just sees us as easy money. Valve knows if they let this ad nonsense slide, PC gaming will turn into mobile gaming 2.0—full of pop-ups, paywalls, and pay-to-win garbage.

Why This Is So Pok Gai

Let’s be real, ah. This isn’t just about one ad in one game. This is about the future of gaming. If we let these companies get away with it, soon every AAA game will be like this. You pay $600 HKD upfront, then still get bombarded with ads and paywalls. Next time maybe you need to pay $5 to reload your gun, la. And it’s not even just cosmetic—some of these bundles actually give gameplay advantages. Wah, so if you don’t pay, you just get rekt by some rich kid with daddy’s credit card? No thanks, la.

Pokgaigamer’s Verdict: Don’t Let Them Treat Us Like Siu Nai Jai

So what can we do? Don’t just sit there and eat sh*t, la. Call these companies out. Make noise. Support platforms like Steam that actually care about players, not just profits. And don’t be afraid to refund or boycott when they cross the line.

Fed up with greedy publishers? Don’t be a siu nai jai—join the Pokgaigamer mailing list, subscribe to our YouTube, and follow our socials for more real talk, no BS. Let’s show these companies we’re not ATM machines, la! Pok Gai Power, unite!