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Pok Gai Gamers Rise: Why Game Devs Are Crawling Back to Kickstarter (And What All You Juk Sing Need to Learn)

When VC money runs dry, even AAA wannabes gotta beg netizens for lunch money. Here’s why Kickstarter is popping off again, and what game designers, marketers, and gamers (yes, you, toxic chat warriors) can actually do about it.

Author

PokGaiGamer
July 20, 2025

Bro, you see this economy? Even your ah ma knows—nobody giving out free money anymore. All the big-shot game studios and indie devs? They pok gai already. Investors and publishers all acting like your stingy uncle at dim sum, suddenly “no wallet, sorry ah.” So what they do? Crawl back to Kickstarter, beg the internet for spare change, and somehow, it’s working again.

Why Kickstarter Is the New Dim Sum Table for Game Devs

  • 2024 was wild: Video game projects on Kickstarter raised more than $26 million, highest since 2015. Even some random RPG got rejected by 50 publishers, went on Kickstarter, and hit their goal in less than a day. That’s faster than your cousin rage-quitting Valorant.

  • Community is king: Devs finally realized, if you want money, gotta talk to your fans. Discord, early demos, vlogs—全部都要做晒. If you can’t meme, you can’t eat.

  • Late pledges = more money: Kickstarter now lets you keep collecting after the campaign. Like when you still owe your friend $20 from last year, but now he’s charging interest.

What Game Designers Should Learn

  • No more hiding in your cave: If you’re not building hype and community from day one, you’re finished. Get on Discord, show your ugly prototype, let people roast you. It’s better than getting roasted by your publisher after launch.

  • Protect your IP: Crowdfunding means you keep your own game, no need to sell your soul to some boomer exec who thinks “Metaverse” is still a thing.

What Game Marketers Need to Wake Up To

  • Authenticity sells: Stop with the fake trailers and cringe influencer partnerships. People want to see the real devs, the real bugs, the real scuffed builds.

  • Influencer collabs: Get streamers to play your demo, even if it’s broken. If they can’t break your game, your QA team is slacking.

What Gamers and Influencers Should Actually Do

  • Support what you want to see: Stop crying about “no good games” if you don’t back anything. Put your money where your memes are.

  • Be part of the journey: Early access, Discord, feedback—now you can actually make a difference. Or just spam “dead game” in chat, your call.

“If you’re not hustling, you’re pok gai. No more free rides, la.”
— Every Cantonese gamer’s dad, probably

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#PokGaiGamer #KickstarterComeback #JukSingGaming #SupportIndieGames